Comments on: What’s in a name? http://www.thepomoblog.com/archive/whats-in-a-name-2/ Tue, 02 Dec 2008 00:13:21 +0000 http://wordpress.org/?v=2.0.4 by: Lucretia Higgins http://www.thepomoblog.com/archive/whats-in-a-name-2/#comment-3176 Thu, 18 Jan 2007 07:20:27 +0000 http://www.thepomoblog.com/archive/whats-in-a-name-2/#comment-3176 Isn't Apple a record label? Isn’t Apple a record label?

]]> by: thedetroitchannel http://www.thepomoblog.com/archive/whats-in-a-name-2/#comment-2903 Wed, 10 Jan 2007 13:36:33 +0000 http://www.thepomoblog.com/archive/whats-in-a-name-2/#comment-2903 i know you've emntioned this before, but it must be somewhat rewarding to see what you've been saying for so long start to take hold. it once only made them roll their eyes. been there. i know you’ve emntioned this before, but it must be somewhat rewarding to see what you’ve been saying for so long start to take hold.

it once only made them roll their eyes.

been there.

]]> by: Terry http://www.thepomoblog.com/archive/whats-in-a-name-2/#comment-2887 Tue, 09 Jan 2007 22:12:54 +0000 http://www.thepomoblog.com/archive/whats-in-a-name-2/#comment-2887 You know, I actually thought of that and then dismissed it. I should always go with my gut. Thanks for the note. You know, I actually thought of that and then dismissed it. I should always go with my gut. Thanks for the note.

]]> by: jcburns http://www.thepomoblog.com/archive/whats-in-a-name-2/#comment-2886 Tue, 09 Jan 2007 22:06:17 +0000 http://www.thepomoblog.com/archive/whats-in-a-name-2/#comment-2886 If you'll forgive me Terry, I'll use your typo to make a point:one reason may well be that Jobs got tired of people calling it Apple 'Computers' (plural) when it was Apple Computer (singular)--if I had a dime for the Chyrons I've seen on air with that typo, I'd...well. I live in a neighborhood in Atlanta with a similar problem...it's 'Virginia-Highland', but people keep calling it 'Virginia-Highlands,' like 'K-Marts' or 'Krogers.' So dropping the 'Computer' not only orients the company more squarely toward its future, but takes care of a typo-prone component of their brand. As for our neighborhood, maybe we can become just 'VH.' 'VH1', maybe. Jobs has a similar personal branding-typo problem...if I had a nickel for every time I've seen it as 'Steve Job's'... If you’ll forgive me Terry, I’ll use your typo to make a point:one reason may well be that Jobs got tired of people calling it Apple ‘Computers’ (plural) when it was Apple Computer (singular)–if I had a dime for the Chyrons I’ve seen on air with that typo, I’d…well.
I live in a neighborhood in Atlanta with a similar problem…it’s ‘Virginia-Highland’, but people keep calling it ‘Virginia-Highlands,’ like ‘K-Marts’ or ‘Krogers.’ So dropping the ‘Computer’ not only orients the company more squarely toward its future, but takes care of a typo-prone component of their brand. As for our neighborhood, maybe we can become just ‘VH.’ ‘VH1′, maybe. Jobs has a similar personal branding-typo problem…if I had a nickel for every time I’ve seen it as ‘Steve Job’s’…

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