When Supply Exceeds Demand
Here is the latest essay in the ongoing series, TV News in a Postmodern World. It is the 35th essay in the series, and in many ways, I think it’s the most important one, for it examines how information Websites are (wrongly) responding when they discover that the law of supply and demand is working against them online. Money is the issue here. How do you make money in an environment where supply is out of (our) control?
The point of the essay is that most media outlets are viewing the problem with old eyes. New business models are out there, but we won’t discover them until we adjust our perspective to the new reality.
