Where have all the young viewers gone?
Where have all the young viewers gone?
Here’s the New York Times’ version of this year’s “shrinking network audience” story. We’ve reported on this ad nauseum, but I was struck by a quote in this piece from Alan Wurtzel, the president of research for NBC. The networks are losing staggering numbers of viewers, but the drop-off is especially acute for men 18-34. That demo is down 20%. In looking at the audience losses, Wurtzel exclaims (and one must assume with a straight face), “Frankly what we’re seeing strains credulity.”
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Dear Alan,
You and your colleagues are in denial, and this is why your jaws drop and you express incredulity when faced with the reality of something that has been building for the past few years. At your next performance review, please ask for an office with a window, because you are obviously buried deep within the bowels of Rockefeller Plaza and have no idea that the world has changed. There’s good news, though. Your head scratching isn’t because you have lice. It’s because, as a Modernist scientist, your mind is incapable of recognizing — much less accepting — this paradigm shift. So don’t worry. You’re not sick. You’re just, well, ignorant. All the best, Terry |
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