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"Postmodernism is a change-or-be-changed world. The word is out: Reinvent yourself for the 21st century or die! Some would rather die than change." Leonard Sweet, cultural historian.

Wishful thinking in a headline

Shankar Gupta at Mediapost’s Online Media Daily wrote a nice piece today on the arrangement between Salon, AOL, and Technorati that provides Salon and AOL users with links to blogger posts relevant to the stories they’re reading.

The story quotes Technorati founder and CEO David Sifry as saying the development marks a major step in the media world’s acceptance of Weblogs. I agree that this is an important story, but what about the headline?

Mainstream Media Harnesses Blogosphere

The headline promotes wishful thinking, because, thankfully, the blogosphere can’t be harnessed. There’s no greater word to describe the modernist dream of command and control than “harness.”
  • exploit the power of;
  • control and direct with or as if by reins;
  • rule: keep in check;

Yeah, right.

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This entry was posted on Friday, July 8th, 2005 at 10:05 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

2 Responses to “Wishful thinking in a headline”

  1. Michael Tippett Says:

    Terry,

    Well put. This reminds me of Baudrillard ’s idea of the centrifugal nature of post modern communications. Seems to me that it is the blogophere that has harnessed MSM.

    It was a pleasure to meet you at Gnomedex. Perhaps we’ll get a chance to work together some time.

    Best,

    Michael,
    NowPublic.com

  2. Harry Hayes Says:

    Hey,

    My initial response is "so" not brain surgery to accomplish.

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With the exception of the essays entitled "TV News in a Postmodern World," all material created by Terry L. Heaton and included in this Weblog is licensed under a Creative Commons License.