Young people would rather give up TV than the Web
Young people would rather give up TV than the Web.
The most interesting finding in the latest Edison Media Research/Arbitron “Internet and Multimedia” study is eye-opening.
“Suppose you could never watch television again or you could never access the Internet again. Which would you be more willing to eliminate from your life?”
| User group | Give up TV | Give up Web |
| All Internet | 41% | 55% |
| Ages 12-24 | 54% | 45% |
The 12-24 year old age group is critical for planners to observe, because those habits carry into adulthood. 54% of young people would give up television. That’s amazing and a precursor of mid 21st century communications.
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