Here is the latest in my ongoing series of essay, “Local Media in a Postmodern World.”

Equilibrium’s Undoing

In the business world, the ability to profit hinges on many things, but all come back to the exploitation of one’s strengths against the balance of systems in the market. This is called “equilibrium,” and it’s been around for a long time. The whole concept is in disruption today, for nothing influences equilibrium like change. For media companies, the big change is hyperconnectivity – actually, the horizontal connections between the people formerly known as the audience. So strong is this change that it alone will alter the business hegemony of all media companies. There are things we can and should be doing about it, but it means leaving our comfort zone.

This entry was posted on Thursday, September 2nd, 2010 at 10:57 am and is filed under Culture, Disruptions, Media 2.0, Reinventing Local Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.